Ideally, your photography business is going to be best served if you decide to create your own web presence from scratch on a self hosted website. That means that you’ll need two things in particular: A domain name, and a web host. Naturally, your domain name is going to be your web address, and it should tie into your brand name — if possible.Web hosting on the other hand will be the service that provides you with the online space that you need in order to ‘store’ your website so that people can access it! Nowadays, web hosting comes in many flavors, and their storage space and bandwidth tends to differ. In order to choose which ones will work best with your web presence, you need to decide whether you’re going to host your photographs on the hosting service, or remotely on services such as Flikr and Photobucket.If you’re hosting photographs yourself, obviously you’ll need more bandwidth and space to store them.Once you’ve sorted out those aspects of your photography business web presence, you’re going to have to start thinking about the design of the website itelf. Remember, your website is intended to allow you to promote your photography business services and also let people see the results of your photography, As such you need to make certain that your design will fulfill those requirements.Assuming you haven’t the slightest clue as to how to get started with web design, it may be a good idea to hire a professional web designer.All things said and done, now that you know what it takes to get a web presence up and running for your photography business, you should be ready to start making the decisions that you need to make in order to make your web presence a reality!
Getting a Self Hosted Photography Business Web Presence Up and Running
How the Fashion Industry Uses Social Media
Black Friday and the exclusive Fashion Weeks: Two pinnacle times of the year where retailers and the fashion industry hope to make up for a bad year or put the cherry on top of an awesome upward-driven one. But leading up to (or concluding) these championship fights for retail revenue redemption and leader-crowning, how are retailers and the fashion industry elite getting the word out about the deals or extraordinary collections that they have to sell?
America’s retailers are learning how to chime in on the conversations of their customers through social media. Whether it be Facebook or Twitter, major retailers are learning what their customers like and don’t like based on their Facebook statuses, comments and tweets. Besides using commercials, retailers like Old Navy use their Twitter page to advertise the deals and discounts currently going on in their stores.
Retailers like Cole Haan are using digital media to create aliases for their customers based on the customers’ lifestyles and embed interactive games in their social media pages to compliment these efforts. Cole Haan’s Facebook page mentions “Like us and explore more” to encourage the visitor to dive deeper into how Cole Haan clothing and accessories cater to the “Urban Explorer”.
As B Culture has mentioned before, digital media is a powerful commercialized hammer that some celebrities have wisely wielded to secure the nail in the foundation of a fruitful relationship with their fans. This is the same for high-end fashion designers. Fans of celebrities, the customers of high-end fashion designers, often like for their customers to vote for “who wore it best” and post new looks through their social media fan pages. Celebrities are often the retail industry’s initial guinea pigs and retailers use their customers’ social media comments to know what trends are hitting or missing which is a heads up to the retailer on which ones they should follow or continue to produce.
Digital media also helps high-end fashion designers get the word out about how to access a designer’s full collection, the campaign and allows the fashion industry’s supporting cast – the Press and stylists – to chime in on what they liked or didn’t like, what fashion shows they are excited to see and how the public can mix and match the designer’s pieces. Louis Vuitton has their full Spring 2012 fashion show on YouTube. Before YouTube, customers could only dream of seeing a high-end fashion show from beginning to end. The video of the above Louis Vuitton fashion show is in HD, which further gives the viewer the experience of being at the actual show.
From New York Fashion Week to a new high-end boutique opening up in L.A., fashion editors and socialites can us Foursquare to let their followers know what fashion shows and store opening they are spiriting to cover or shop next. Retailers can also use Foursquare to reward their frequent visitors with special discounts and recognition. In the image above, Jeremy P. is listed as the major of Kenneth Cole in SoHo. Foursquare makes an individual a celebrity along with the place the individual frequents.
Digital and social media has given the customer more of an immediate say in what works and what doesn’t. This gives the retailer and designer the ability to react more quickly and efficiently within their next collection. It seems social media may have accelerated the transition between fashion trends because of the swift reaction to what’s hot and what’s not. Interactive media is now the digitalized style meteorologist for the fashion industry.
Every Survival Kit Should Have An Emergency Radio
Most of the time when you are in an emergency situation you have no link to the outside world. You don’t know if it’s just your immediate area that’s been hit, cell phones don’t work and you can’t get any directions from civil authorities. You won’t know where to go for help unless you have some contact with the outside world. If the power goes out and you need to evacuate, will you even know what to do or where to go without outside communication? It’s hard to believe but even today the most reliable form of communication is a radio!Radios have been the main source of information in times of crisis because the radio waves are consistent and do not require the kind of power that other communication sources do. Emergency radios can provide you with the information you need to make the best choices for yourself and your family. In many cases, a radio may also be your only source of entertainment. During stressful times, music and radio talk shows can provide a outlet for your family that will help relieve stress and keep your mind off of the situation at hand.You need to have as part of your emergency preparedness kits a hand crank/solar powered radio. These radios generate their own electricity by simply using a crank or the energy from the sun to power them. People have often learned the hard way that sometimes you just don’t always have fresh batteries for your radio. When it’s your only link to the outside world, these batteries are going to burn out quickly. Having a radio that you do not have to worry about supplying with power can save your life.Many of these radios can have regular alkaline batteries and electrical AC/DC adapters to augment them as a power source and for charging the built-in (NiMH) rechargeable battery pack. Likewise they will have alternative lighting options built- in such as flashlights. AM/FM radios are fairly standard, but a more complete package will also include shortwave and NOAA capability.Shortwave radio is a method of enabling world-wide transmission and reception of information. A shortwave radio can receive radio transmission on frequencies between 3 and 30 MHz. It is part of the area on your dial between the AM and FM bands. The main characteristic of these frequencies is their ability to travel long distances as they are reflected back to Earth from the ionosphere. This allows communication around the curve of the Earth making possible world-wide communications. You can hear news and other programs from a wide range of sources, and get emergency information by listening to amateur radio broadcasts from ham operators around the world. Many countries broadcast to the world in English, making it easier to find out what a given country’s position is on things that it finds important.A weather alert radio has features that can be set to automatically receive NWR warnings. NOAA stands for the National Oceanic and Atmospheric Administration, and is part of the U.S. Department of Commerce. NOAA Weather Radio broadcasts National Weather Service warnings, watches and forecasts 24 hours a day. It’s an all hazards network that also broadcasts alerts of non-weather emergencies such as national security, natural, environmental, and public safety. NOAA Weather Radio All Hazards transmitters broadcast on one of seven VHF frequencies from 162.400 MHz to 162.550 MHz. These broadcasts cannot be heard on a simple AM/FM radio receiver.
Dental Case Acceptance and Education
Many dentists are becoming familiar with the term, “Dental IQ.” They are realizing it has somewhat of a monetary barrier. It has been determined that dental work costing less than $3500 is usually acceptable by a patient; however, amounts exceeding $3500 may be declined by the patient. This is where the dental knowledge comes into play with dental case acceptance.Once the patient has entered the dental office a dentist can be fairly certain s/he has a long-term patient. Each dentist has his/her own way of presenting their diagnosis to each patient. In most situations, once the dentist knows the patient the presentation will vary from one patient to another. Still, the bottom line is the fact that the diagnosis must be presented to each patient in whatever manner the dentist determines is necessary.One assumption some dentists makes it that the patient will listen to the diagnosis and then follow the treatment plan the dentist suggests. It is assumed that a patient will base the decision to have the work completed based on what may happen in the future if the treatment plan is not followed. The issue here is the fact that the dentist may assume the work will be done simply on his/her recommendation. This assumption leaves out key components of the patients’ life such as the patient not having the money, no dental insurance, fear, or other factors that contribute to the patients’ decision.It has been determined that most patients will agree to a plan of $3500 or less. This amount of money will not present too many inconveniences or hardships in comparison to what might happen down the road should the work not be completed. However, once the bill tips over $3500 this reduces the odds the patient will comply with the treatment plan – instead stalling or postponing the treatment or even choosing to go to another dentist.The dentist, therefore, needs to gather some information and learn more about each of his/her patients. It is important to understand, upfront, the concerns the patients has. It is important to know the patient’s situation in regards to finances and if there is dental insurance. This will, in the end, save time for everyone involved.Other factors the dentist needs to know and understand include evaluating how dentist treatment fits into the life of the patient. Will expensive treatments be an inconvenience or cause problems. What are the financial abilities of the patient as well as the health problems? More information, more personal, such as a newly divorced or a newly married patient, a newborn in the family, a new job each of these plays a role in what a patient might be able to afford.Once this information has been accumulated the compilation is referred to as the “fit factors.” Basically, this simply involves the dentist getting to know and understand each patient as well as understand their living situation. Once this data is collected it allows a dentist to meet the needs of each patient.